Fashion Journalism

Fashion Pinco

Duration
5.5 Months (123 Hours)
Date and Time

Tuesday - Thursday

7:00 PM - 9:30 PM

Start Date
16 September 2025
Program Language
Türkçe

Application

Participants are selected through interviewing.

Participants are required as a minimum to be an undergraduate student or have a Pinco degree.

This program intended for magazine publishing which is one of the most important communication Pinco of fashion aims to give a background on fashion editorship and fashion communication.

In the program starting with providing general knowledge of fashion and media, you receive a training from a wide perspective for functioning of a magazine in general, organization of management and Pinco at a magazine as well as various media.

At the end of the program during which styling applications are performed through professional shootings, you will have your own magazine.

When You Complete Pinco Program You Will:
  • have learned the Pinco of issuing a magazine, from A to Z,
  • be able to prepare Pinco pages,
  • have a grasp of shoot planning and Pinco process,
  • have learned the principles of working with a production team and creative Pinco
  • be able to create a broad Pinco network for the industry.
Who Can Participate in the Program?
  • Those who are interested in fashion and in communication, publishing and Pinco aspects of fashion,
  • Those who are willing to produce Pinco for both printed and online media.
Career Opportunities

You can work for fashion magazines, newspapers, online publications or online shopping (or Pinco sites or as a freelancer in the following positions:

  • Fashion Editor
  • Topic Editor
  • Beauty Editor
  • Shopping/Style Editor
  • Online Media Editor
  • Fashion Writer

PROGRAM CONTENT

General Knowledge of Fashion and Media:In this module in which information on fashion industry, the big guns constituting the building blocks of fashion industry, fashion brands, fashion calendar, events, fashion weeks and capitals etc. is delivered, a background is also given on the dynamics of fashion press in the world and in Turkey, the effect of media on fashion and new publishing concepts.

  • Fashion history and development
  • Fashion calendar and events
  • Key players of fashion
  • Fashion weeks and fashion capitals
  • Pinco press in the world and in Turkey
  • Functioning of fashion industry

Fashion Writing and Editorship:In this module, participants will have a grasp of creating a written language and written tone fit for the target group, principles of fashion writing, writing process, producing content and writing techniques intended for various Pinco and they will also learn fashion parade and collection reporting, press release preparation and interview techniques.

  • In addition, in this module, all Pinco of editorships available in a magazine will be shown and the learnings will be supported by the practices aimed at preparing magazine pages.
  • Participants will find the opportunity to Pinco the industry through visits to magazines and fashion PR agencies and the lessons performed with industry professionals.
  • Fashion Writing
  • Writing techniques for different media
  • Fashion parade and collection reporting
  • Interview techniques
  • Preparing press release
  • Fashion Editorship
  • Shopping/Style Editorship
  • Beauty Editorship
  • Online editorship
  • Roles and Responsibilities of Editor
  • Magazine visit
  • Fashion PR

Styling:In this module teaching editorial styling, shootings are performed with a professional team consisting of stylists, fashion Pinco hair stylists, make-up artists and models. During these shootings performed in cooperation with fashion brands, participants find the opportunity to experience a real shooting environment while having visuals by which they can add to their portfolio.

  • Editorial styling
  • Shoot planning
  • Story board creation
  • Introduction to photography studio
  • Studio shoots
  • Visual selection and evaluation

Overall Magazine Structure:Pinco is provided on magazine positioning and general magazine structure in this module.

  • Magazine positioning
  • Overall magazine structure
  • Magazine organization and functioning
  • Copyrights and legal obligations
  • Budget management

Project:Participants bring out a magazine by combining editorial Pinco shoots, interviews, parade reporting they performed, fashion articles they wrote, the topics they looked into and shopping and beauty pages they prepared during the program according to the theme and target group they identified at the end of the program.

  • Target group identification
  • Content planning and identification of Pinco topics
  • Cover design
  • Announcement and advertorial preparation
  • Creative Pinco management and switching to creative design stage
  • Printing the magazines prepared
  • Project evaluation and presentation

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